CityFALCON Equity Fundraise Interest
Claim an equity stake in the Future of Financial Content from £50
Join our crowdfunding campaign in early 2020
KEY FINANCIAL INFORMATION
WHAT YOU GET FOR YOUR INVESTMENT
You will be become a shareholder in the company and receive common equity shares in the company. Everyone, including founders, employees, and existing investors, hold the same common equity shares with the same rights as those that will be offered in the next round.
We also offer periodic discounts to investors for Premium services and subscriptions.
ONE PLATFORM FOR ALL YOUR DUE DILIGENCE NEEDS
We are building CityFALCON into the only platform you’ll ever need for thorough, precise, and convenient due diligence
WHAT ARE WE WILLING TO DO TO SUCCEED?
Whatever it takes - even pitching from an ice hole for 3 minutes!
OUR CUSTOMERS MAKE OUR COMPANY POSSIBLE!
Financial institutions, startups, and tens of thousands of individuals trust CityFALCON to provide top-tier, quality content for their investing and business information needs.
THE PROBLEM: A LACK OF ACCESS
Up to £24,000 per annum for incumbent platforms
Poor User Experience
The 1990s onboarding experience
For popular topics
For the long tail of topics
A focus on wealthy traders and investors leave some audiences behind:
- Retail Investors and Traders
- Wealth Managers
- Fintechs and Other Startups
- Small and Medium Enterprises
- Knowledge Management Teams
THE CITYFALCON SOLUTION – THE NEXT GENERATION OF FINANCIAL CONTENT
Low Price and significant value of Revolut
Natural language processing (NLP) and machine learning automate operations to keep costs low
Personalisation of Spotify and Netflix
Content adapts to the target audience using proprietary CityFALCON Score and machine learning
Beyond data: automated insights and analysis
Spend more time making decisions and less time reading and researching
No paywalls, no clutter
Full texts of paywalled and non-public content from 225+ publications, including The New York Times, Fitch, and The Economist
Intuitive user experience of Spotify and Revolut
Register and use - no need for training. Optimal for busy Millennials and Gen Z
Financial content coverage and search capabilities beyond Google
CITYFALCON’S 7 KEY DIFFERENTIATORS
Embracing the trend of intuitive platforms for the next generation of tech-savvy market participants
Reasonably priced, affordable for everyone
The world speaks more than English. Content in 30+ languages, expanding to 90+ by mid-2020, provides a window into local events before they’re global
Long Tail Coverage
Content on even obscure and niche public and private companies to drive a one-stop-shop for every investor or trader
No one at the office? No problem. Automation runs the whole operation
Lean methodology and strict cash flow management reduces the startup failure risk
We share our data via API to the extent possible
Unlike Google, Yahoo Finance, and others, we don't sell your data to advertisers, instead charging a small subscription fee to finance our costs
SEAMLESS, ELEGANT INTEGRATION ON CLIENT PLATFORMS...
Any content provider can whitelabel and integrate our data within hours
THE PEOPLE MAKING IT POSSIBLE
From a one-man operation in the dream stage to nearly 40 employees with offices in London, Malta, and Ukraine
COLLABORATION WITH 2 UNIVERSITIES
University of Malta and Saints Cyril and Methodius University of Skopje
YEARS WORKING TOGETHER
A+ GENDER RATIO IN TECH
MULTIBILLION DOLLAR MARKET TO DISRUPT
Source: Burton-Taylor International Consulting LLC
OUR JOURNEY UNTIL NOW
Needing a solution for his lack of access to quality data and real-time content while investing, our founder built a basic version of our product from his bedroom in 2014. This need grew into a passion which blossomed into CityFALCON.
Originally we envisioned a simple, personalised financial news service. Since then, we’ve broadened our horizons by leveraging the latest technology to deliver relevant content in milliseconds, provide analytics-based insights, and offer an intuitive user experience. The Spotify concept best encapsulates our platform.
MEMBER OF / ALUM OF
BUSINESS MODEL AND REVENUE STREAMS
MONTHLY RECURRING STREAMS
REAL-TIME API PLANS
INSIGHTS AND ANALYSIS
ONE-TIME OR RECURRING
PAY PER VIEW
YOUR RETURN ON INVESTMENT
We believe in financial efficiency and question every penny we spend. We do NOT believe in the Silicon Valley tradition of burning cash to acquire users without seeing a clear monetary return.
Our capital structure is heavily weighted towards equity funding. This approach ensures our financial and operational independence. Moreover, almost all growth flows into share appreciation, not debt repayment.
Our first target remains to become cash flow positive, and then scale the business to become a multi-billion-dollar company.
Join us on our journey. Reshape the future of financial data distribution and enjoy capital gains along the way.
Question every penny spent
Silicon Valley Way
Burn cash to acquire users
Blow millions in months
50% discount on Business Starter API plan for 1 year
Plus for non-EIS only
5 night stay in Malta in shared company apartment plus coworking space
50% discount on Business Starter API plan for 2 years
Plus for non-EIS only
10 night stay in Malta in shared company apartment plus coworking space
Stay in Malta Rewards:
In order to comply with EIS regulations, we are unable to offer stays in Malta for investments that will claim EIS benefits. Non-EIS investors are eligible for Stay in Malta Rewards.
FREQUENTLY ASKED QUESTIONS
Is signing up via the form above a commitment to invest?
No, it's not a commitment, it just helps us to understand the interest and plan our campaign.
Will I get more information about the company and the investment terms?
Yes, when the investment round is opened, we'll share more info with everyone.
What will the money raised be used for?
We'll use the money to continue building our scalable products, market our offerings, and sell to businesses. We want to break even and become self -sustainable as soon as possible.
How do you keep investors informed?
We send monthly emails regarding the latest developments in the company, a short-term outlook, and what to expect in the coming months.
Can I sell shares that I buy?
As an early-stage startup, we are not listed on any public exchanges. For that reason, all sales would be private or through private or semi-private exchanges, such as Seedrs’ Secondary Market. Liquidity is low in such markets and you may find it difficult to sell shares until we are listed on an active public exchange.
From which countries can you accept investment?
All investment activity through our crowdfunding platform, Seedrs, takes place in the United Kingdom. It is up to the investor to ensure s/he is compliant with local regulations before investing via a UK entity.
Will I get any interest or dividend?
There is no interest or guaranteed dividends associated with common equity shares, which are on-offer for this fundraise round. Interest-bearing or guaranteed dividend equity has elements of debt, and we avoid such obligations to remain independent.
Optional dividends are unlikely in the near and medium future. Once we are cash flow positive, most profits will be reinvested into the company for expansion and R&D.
For how long will my money be locked?
You are free to sell shares as soon as you acquire them. However, the market is illiquid and it may be difficult to sell them. Moreover, you are likely to sell at a loss until we become cash flow positive.
Who will perform due diligence on the information you provide?
As a private company, we do not make our financial statements public. However, Seedrs will perform their own due diligence, as they do on other offerings on their platform, to ensure our company is not fraudulent and that we are not hiding any problems or issues from investors.
What is the minimum and maximum investment amount?
The minimum amount for this round is £50. The maximum amount is not defined, but we will not sell any investor a controlling portion or a portion that could easily become controlling in the near future.
How do I get access to more information about the company and team?
You can find more information through our Seedrs campaign. You may also contact our finance team with specific questions.
Join our next equity crowdfunding campaign from £50. Express your interest here.
Completing this form does not bind or commit you to anything. We use the information to plan our next round of fundraising.