CityFALCON Equity Fundraise Interest

 

Claim an equity stake in the Future of Financial Content from £50

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Join our crowdfunding campaign in early 2020

 
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KEY FINANCIAL INFORMATION

 

fundraising graph
 
  • Raising funds in Q1 2020 to scale up the business and surpass breakeven
  • 2 six-figure grants from Malta Enterprise (ME) for operations costs in Malta, and collaboration with the University of Malta, subject to T&Cs
  • ME grants are non-refundable, non-taxable, and non-equity-dilutive
  • No long-term debt or overdue invoices longer than one month
  • Only one share class with voting rights for investors, employees and founders
  • Investment via Seedrs permits trading on Seedrs secondary market at any time, subject to liquidity
  • January 2020 price is a projection

WHAT YOU GET FOR YOUR INVESTMENT

 

You will be become a shareholder in the company and receive common equity shares in the company. Everyone, including founders, employees, and existing investors, hold the same common equity shares with the same rights as those that will be offered in the next round.

We also offer periodic discounts to investors for Premium services and subscriptions.

 

ONE PLATFORM FOR ALL YOUR DUE DILIGENCE NEEDS

We are building CityFALCON into the only platform you’ll ever need for thorough, precise, and convenient due diligence

WHAT ARE WE WILLING TO DO TO SUCCEED?

Whatever it takes - even pitching from an ice hole for 3 minutes!

OUR CUSTOMERS MAKE OUR COMPANY POSSIBLE!

Financial institutions, startups, and tens of thousands of individuals trust CityFALCON to provide top-tier, quality content for their investing and business information needs.

 
 
 
 
 
 
 
 
 

THE PROBLEM: A LACK OF ACCESS

 

     High Costs

Up to £24,000 per annum for incumbent platforms

     Poor User Experience 

The 1990s onboarding experience

   Information Overload

For popular topics

   No Information 

For the long tail of topics

 

   Underserved Audiences 

A focus on wealthy traders and investors leave some audiences behind:

  • Retail Investors and Traders
  • Wealth Managers
  • Fintechs and Other Startups
  • Small and Medium Enterprises
  • Knowledge Management Teams

THE CITYFALCON SOLUTION – THE NEXT GENERATION OF FINANCIAL CONTENT

 

    Low Price and significant value of Revolut

Natural language processing (NLP) and machine learning automate operations to keep costs low

   Personalisation of Spotify and Netflix

Content adapts to the target audience using proprietary CityFALCON Score and machine learning

       Beyond data: automated insights and analysis

Spend more time making decisions and less time reading and researching

    No paywalls, no clutter

Full texts of paywalled and non-public content from 225+ publications, including The New York Times, Fitch, and The Economist

      Intuitive user experience of Spotify and Revolut

Register and use - no need for training. Optimal for busy Millennials and Gen Z

 

      Financial content coverage and search capabilities beyond Google

  • 250,000 topics, 200 million by end 2020
  • News from 3000+ sources, tweets, filings with regulators and companies houses, sentiment analysis, alternative data, summarisation, and more
  • 30+ languages (90+ by mid 2020)

CITYFALCON’S 7 KEY DIFFERENTIATORS

 

     Next Generation

Embracing the trend of intuitive platforms for the next generation of tech-savvy market participants

    Fair Price

Reasonably priced, affordable for everyone

     Non-English Coverage

The world speaks more than English. Content in 30+ languages, expanding to 90+ by mid-2020, provides a window into local events before they’re global

    Long Tail Coverage

Content on even obscure and niche public and private companies to drive a one-stop-shop for every investor or trader

 

     Automated

No one at the office? No problem. Automation runs the whole operation

  Lean

Lean methodology and strict cash flow management reduces the startup failure risk

      Unrestricted Data

We share our data via API to the extent possible

     Privacy

Unlike Google, Yahoo Finance, and others, we don't sell your data to advertisers, instead charging a small subscription fee to finance our costs

SEAMLESS, ELEGANT INTEGRATION ON CLIENT PLATFORMS...

Any content provider can whitelabel and integrate our data within hours

THE PEOPLE MAKING IT POSSIBLE

 

From a one-man operation in the dream stage to nearly 40 employees with offices in London, Malta, and Ukraine

 
 

COLLABORATION WITH 2 UNIVERSITIES

University of Malta and Saints Cyril and Methodius University of Skopje

 

YEARS WORKING TOGETHER

 

A+ GENDER RATIO IN TECH

MULTIBILLION DOLLAR MARKET TO DISRUPT

 

In finance, data is money and the new oil, powering modern economies and driving growth. Quality, curated, structured data is a lot of money!

Read an article about the market size here.

 
Source: Burton-Taylor International Consulting LLC

Source: Burton-Taylor International Consulting LLC

OUR JOURNEY UNTIL NOW

Needing a solution for his lack of access to quality data and real-time content while investing, our founder built a basic version of our product from his bedroom in 2014. This need grew into a passion which blossomed into CityFALCON.

Originally we envisioned a simple, personalised financial news service. Since then, we’ve broadened our horizons by leveraging the latest technology to deliver relevant content in milliseconds, provide analytics-based insights, and offer an intuitive user experience. The Spotify concept best encapsulates our platform.

FEATURED IN 

 
 
 
 
 
 
 
 
 

MEMBER OF / ALUM OF 

 
 
 
 
 
 
 

BUSINESS MODEL AND REVENUE STREAMS

 

MONTHLY RECURRING STREAMS

 

RETAIL SUBSCRIPTIONS

  • Sentiment analysis, spam detection, full-text access to select paywalled and non-public content, analytics, insights, and more
  • Freemium model – free to try and two premium subscription tiers
 

REAL-TIME API PLANS

  • Structured, machine-readable content to integrate into client platforms or algorithmic trading
  • Subscription plans with API call limits and tier-separated features
 

INSIGHTS AND ANALYSIS

  • Insights for asset classes, securities, locations, or people
  • Two-tiered monthly pricing
Coming Soon
 
 

ONE-TIME OR RECURRING

HISTORICAL DATASETS

  • Historical data stretching back 5 years for research or back testing
  • Purchasable as bulk data with considerable customisation options
Coming Soon

PAY PER VIEW

  • One-time reading of Premium content with redeemable tokens
  • All CityFALCON features unlocked for a 24 or 48 hour period
Coming Soon

YOUR RETURN ON INVESTMENT

 

We believe in financial efficiency and question every penny we spend. We do NOT believe in the Silicon Valley tradition of burning cash to acquire users without seeing a clear monetary return.

Our capital structure is heavily weighted towards equity funding. This approach ensures our financial and operational independence. Moreover, almost all growth flows into share appreciation, not debt repayment.

Our first target remains to become cash flow positive, and then scale the business to become a multi-billion-dollar company.

Join us on our journey. Reshape the future of financial data distribution and enjoy capital gains along the way.

 
 

CityFALCON Way

Financial efficiency

Question every penny spent

Be sustainable

 

Silicon Valley Way

Burn cash to acquire users

Blow millions in months

Go bankrupt

ADDITIONAL INVESTMENT REWARDS

 
 

>£100

must be one of first 250 investors

2 months
Gold subscription

£30 value

 

>£1,000

3 months
Gold subscription

£45 value

 

>£5,000

6 months
Gold subscription

£85 value

OR

50% discount on Business Starter API plan for 1 year

£960 value

 
 

>£10,000

1 year
Gold subscription

£145 value

OR

50% discount on Business Starter API plan for 1 year

£730 value

Plus for non-EIS only

5 night stay in Malta in shared company apartment plus coworking space

£250 value

Total value: £395 - 980

 

>£20,000

2 years
Gold subscription

£260 value

OR

50% discount on Business Starter API plan for 2 years

£1460 value

Plus for non-EIS only

10 night stay in Malta in shared company apartment plus coworking space

£500 value

Total value: £760 - 1,960

Stay in Malta Rewards:

In order to comply with EIS regulations, we are unable to offer stays in Malta for investments that will claim EIS benefits. Non-EIS investors are eligible for Stay in Malta Rewards.

FREQUENTLY ASKED QUESTIONS

 

Is signing up via the form above a commitment to invest?

No, it's not a commitment, it just helps us to understand the interest and plan our campaign.

Will I get more information about the company and the investment terms?

Yes, when the investment round is opened, we'll share more info with everyone.

What will the money raised be used for?

We'll use the money to continue building our scalable products, market our offerings, and sell to businesses. We want to break even and become self -sustainable as soon as possible.

How do you keep investors informed?

We send monthly emails regarding the latest developments in the company, a short-term outlook, and what to expect in the coming months.

Can I sell shares that I buy?

As an early-stage startup, we are not listed on any public exchanges. For that reason, all sales would be private or through private or semi-private exchanges, such as Seedrs’ Secondary Market. Liquidity is low in such markets and you may find it difficult to sell shares until we are listed on an active public exchange.

From which countries can you accept investment?

All investment activity through our crowdfunding platform, Seedrs, takes place in the United Kingdom. It is up to the investor to ensure s/he is compliant with local regulations before investing via a UK entity.

 

Will I get any interest or dividend?

There is no interest or guaranteed dividends associated with common equity shares, which are on-offer for this fundraise round. Interest-bearing or guaranteed dividend equity has elements of debt, and we avoid such obligations to remain independent.

Optional dividends are unlikely in the near and medium future. Once we are cash flow positive, most profits will be reinvested into the company for expansion and R&D.

For how long will my money be locked?

You are free to sell shares as soon as you acquire them. However, the market is illiquid and it may be difficult to sell them. Moreover, you are likely to sell at a loss until we become cash flow positive.

Who will perform due diligence on the information you provide?

As a private company, we do not make our financial statements public. However, Seedrs will perform their own due diligence, as they do on other offerings on their platform, to ensure our company is not fraudulent and that we are not hiding any problems or issues from investors.

What is the minimum and maximum investment amount?

The minimum amount for this round is £50. The maximum amount is not defined, but we will not sell any investor a controlling portion or a portion that could easily become controlling in the near future.

How do I get access to more information about the company and team?

You can find more information through our Seedrs campaign. You may also contact our finance team with specific questions.

BE PART OF THE FUTURE

Join our next equity crowdfunding campaign from £50. Express your interest here.

Completing this form does not bind or commit you to anything. We use the information to plan our next round of fundraising.



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DISCLAIMER

  • CityFALCON will never distribute unsolicited emails, and you can remove yourself from our contact list by unsubscribing at any time.
  • Capital at risk. Investing in start-up and early stage companies involves risks, including loss of any initial investment and any reward, and it should be done only as part of a diversified portfolio. Please check with your investment advisor.
  • CityFALCON is not associated with any brands mentioned on this page.
  • There is no guarantee of investment appreciation. There is a risk of losing your entire investment.
  • A small percentage of startups succeed, and we believe our current team, achievements to date, and client traction give us a 50% chance of becoming cash flow positive.
  • Investment via Seedrs permits trading on Seedrs secondary market at any time, subject to liquidity
  • Past performance may not be indicative of future results.