Elon Musk tweets about a new product line, and Tesla’s shares jump 4%, adding $1.3 billion to Tesla’s market cap.  A trader profits from a tweet which indicates a potential acquisition by Intel. April Fools day’s tweet by Tesla with the intention of having some fun, gets investors excited. We already know about the impact Carl Icahn’s tweets about Apple had on the stock – Apple added tens of billions to its market cap.

Twitter is no longer just another social network; it’s becoming one of the leading platforms for investor relations.  Moreover, company executives including Tim Cook, Dick Costolo, John Legere, Mark Hurd, Marry Barra and Satya Nadella are active on Twitter, and share product announcements, their strategy, and their opinions freely.

SEC has also realised the power of social media, and allowed companies to use social media for company announcements “as long as investors have been alerted about which social media will be used to disseminate such information”.

As a financial trader or investor, you can’t afford to ignore Twitter.  At the same time, you don’t have the time and patience to monitor the entire firehouse of information out there.  This is the problem we are solving at CityFALCON. We wake up each morning focusing on one objective – How do we provide relevant financial news and tweets to investors and traders with low latency?